Sports World - a pile 'em high sell 'em cheap store, but lets not forget that prior to billionaire Mike Ashley's purchase of Dunlop/Slazenger in 2003 a can of 4 balls was typically £7.99 - now they sell at £2.99! The cost of decent balls in the UK was a major gripe especially when  you could get 3 Wilson balls in the USA for $1.99 - who didn't bring back a case load of them?
Not everyone welcomed the transformation of Lillywhites, his flagship store acquired in 2002, but there is news that he plans to restore it to its former glory with a concentration on professional products.